Sena Kopi and Patisserie membuka lowonganMarketing Assistant

Role Overview

• As a Marketing Assistant at Séna, you will gain hands-on experience in managing marketing activities for Séna, a high-quality pastry and coffee shop. You will assist in creating and executing marketing strategies and activations.
• You will work closely with the chef to develop creative campaigns, increase brand awareness, create content and engage with customers both online and offline.

Key Responsibilities

• Social Media Management
  Assist in planning, creating, and scheduling content for Séna’s social media platforms (Instagram, TikTok, etc.).
• Respond to comments, messages, and engage with followers to develop our community.
• Analyze social media performance and suggest improvements.
  Content Creation
• Produce high-quality photos, videos, and graphics showcasing Séna’s pastries and coffee offerings.
• Write engaging captions, blog posts, and marketing copy that reflect Séna’s brand voice.
• Campaign Development
• Help design and execute marketing campaigns for promotions, seasonal menus, and events.
• Collaborate on brainstorming sessions for creative ideas to boost sales and visibility.
• Market Research
• Monitor competitors and industry trends to identify opportunities for innovation.
• Gather customer feedback to understand preferences and improve marketing strategies.
• Event Coordination
• Assist in organizing in-store events, collaborations, or pop-up shops.
• Ensure smooth execution by coordinating logistics and promoting events online and offline.
• Digital Marketing
• Develop a newsletter for Séna.
• Analytics and Reporting
• Track the performance of marketing efforts and provide weekly and/or monthly reports.
• Use data to propose actionable insights for future campaigns.

What We Offer

• Mentorship from our chef who has worked 13+ years in advertising and marketing and has been a brand director of a french food scale up.
• You will have hands-on experience in a creative and growing business.
  Opportunities to develop a strong portfolio of marketing work.
  Discounts on Séna products.
• Potential for a full-time role after the internship (based on performance).
• Coaching in career development.

• Education: Currently pursuing or recently graduated with a degree in Marketing, Communication, or a related field.
• Skills:
• Creative mindset with attention to detail.
• Proficiency in social media platforms (Instagram, TikTok, etc.) and content tools (Canva, Photoshop, Capcut or similar).
• Strong written and verbal communication skills in English and Indonesian.
• Basic understanding of digital marketing and analytics (Google Analytics, Meta Business Suite, etc.).
• Attributes:
• Passionate about food.
• Willingness to learn and contribute ideas.
• Proactive.